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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book and creates a positive mindset. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are 20 players, or even two players you need to abide by the rules of this sport. This is just like your control business. Think of systems exactly the same as rules.

You have to abide by the systems you have in your work area. I'm a strict disciplinarian for having systems in place. You need to get a process that is employed as a delivery mechanism for providing the support. Familiarise yourself with a fantastic business system and adhere to it. .

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When playing a game, you have to be on top of your own match to continue winning. Just because you win once, doesnt mean you'll stay on top. You need to continue to be effective in your game moves. Think what you're recommending to your clients. Consider in the merchandise you're using.

When the clients see you adore your job, it will win you extra points. This applies to both the office staff and technicians. When employing extra staff just keep in mind that everyone has their own unique personality and a way of dealing with clients. Special attention is required by some customers. Train your staff how to handle the customers that are particular.

I would prefer to say client instead of a customer that is difficult. I'll be honest in saying 99 percent of our difficult clients have turned into our very best customers because we implemented special care. The majority of the time they are only difficult because there has been a communication problem or they dont understand the treatment.

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A challenging customer can be averted with a good system in place. .

Thinking beyond the sport is more than only a business clich. Laguna Pest Control has managed to build a brand equity because of thinking outside the game. Know your game. Know the rules and know how to play with it. Bear in mind every game is different, each game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and how we play the game might not be applicable to someone starting up a go pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the game I needed to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.

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I take hotel managers out to get a drink. I must know them on a personal level and became their friends. For us to win the match in Noosa we needed to understand the local community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for parades, our vehicles stand out in the crowd and our work shirts talk for themselves.

There will always be another pest control business that can come along and at times even do something greater than you. Remember, dont think of this as a threat the original source but more as a challenge. Another match. Competition is excellent. Competitors provide you with the chance to boost your business. They are doing you a favour.

Enjoy it and keep loving what you do. It is important to remember your competitors are not your enemies. Help each other out. You need each other to continue improving this industry. We are in this game for exactly the same reason. If youre good at everything you do, passionate in your work and have a few tactical game motions, you're on a winning streak! .

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