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If your brand is observable it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book and produces a positive mindset. .
All games have rules. If you dont stick by the principles you're not going to win. Whether there are 20 players, or two players you still need to abide by the rules of the sport. This is the same as your control business. Think of systems exactly the same as rules.
You have to abide by the systems you need in your work place. I am a strict disciplinarian for having systems in place. You need to have a procedure that is used as a delivery mechanism for providing the service. Familiarise yourself with a fantastic business system and adhere to it. .
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When playing a game, you have to be on top of your own game to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to be effective in your game moves. Believe what you are recommending to your customers. Believe in the products you are using.
If the customers see you adore your work, it will win you points. This applies to both office employees and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and also a way of dealing with customers. Some customers require particular attention. Train your staff how to handle the particular clients.
I would rather say customer instead of a customer. I'll be honest in saying 99 percent of our difficult customers have turned into our very best customers because we implemented special care. The majority of the time they're only difficult because there has been a communication problem or else they dont understand that the treatment.
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A customer can be avoided with a good system in place. .
Thinking outside the game is more than only a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking away from the game. Know your sport. Know the rules and know how to play it. Remember each game is different, every game needs to be played differently and has a different set of principles.
Laguna Pest Control has made moves in the game to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and the way we play the sport might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the game I had to target the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.
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I take hotel managers out to get a drink. I must know them on a personal level and eventually become their friends. For us advice to win the match in Noosa we needed to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas paradesour vehicles stand out in the crowd and our work tops talk for themselves.
There will be another pest control business that can come along and sometimes even do something better than you. Bear in mind, dont think of this as a click to investigate hazard but more as a challenge. Another match. Competition is excellent. Competitors provide you with the chance to boost your business. They're doing you a favor.
Enjoy it and maintain loving what you're doing. It is also important to remember your opponents are not your enemies. Help each other out. You need each other to continue improving the industry. We are all in this match for the exact same reason. If youre great at what you are doing, passionate in your work and have a few tactical game moves, you're on a winning streak! .
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Termitrust may not be the biggest and we're not the slightest, but we are totally committed to being a pest control company that you can trust.
We are proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs. Many of our new clients come from word of mouth.