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If your brand is observable it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book and produces a positive attitude. .
All games have rules. If you dont stick by the rules you're not going to win. Whether there are 2 players, or 20 players you still need to abide by the rules of this sport. This is the same as your pest control business. Think of systems exactly the same as principles.
You must abide by the systems you have in your work area. I'm a disciplinarian for having systems in place. You need to have a procedure that is used as a delivery mechanism for providing the service to your customers. Familiarise yourself with a fantastic business system and adhere with it. .
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When playing a match, you have to be on top of your own game to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to work in your game moves. Think what you are recommending to your customers. Believe in the products you're using.
If the clients see you adore your work, it is going to win you additional points. This applies to both the office staff and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and a means of dealing with customers. Particular care is required by some customers. Train your staff how to handle the customers that are special.
I would prefer to say special customer instead of a difficult customer. I will be honest in saying 99% of our difficult customers have turned into our best customers because we implemented special care. The majority of the time they are only difficult because there's been a communication problem or else they dont understand the treatment.
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A customer can be avoided with a good system in place. .
Thinking outside the sport is more than only a business clich. Laguna Pest Control has managed to build a brand equity due to thinking outside the game. Know your game. Know the rules and know how to play it. Remember each game is different, here every game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to gamers in Sydney. Our rules and the way we play the game may not be applicable to someone starting up a pest control business in Melbourne. Allow me to you could try here give you an example:.
Noosa is built on tourism. For us to win the game I had to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.
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I take hotel managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we needed to understand the local community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour automobiles stand out from the crowd and our work tops speak for themselves.
There will always be another pest control business that will come along and sometimes even do something better than you. Remember, dont think of this as a threat but more as a challenge. Another match. Competition is excellent. Competitors provide you with the chance to improve your business. They're doing you a favor.
Enjoy it and maintain loving what you're doing. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need each other to continue improving the industry. We are all in this match for the exact same reason. If youre great at everything you are doing, passionate about your job and have a few strategic game moves, you are on a winning streak! .
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We are proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs. Many of our new clients come from word of mouth.